maanantai 27. maaliskuuta 2017

Things we should have had ages ago

Last week was short for me since I took part in only two lectures on Monday. The first lecture that we had was from Laurea alumni who works currently in digital marketing. She went over the first parts of inbound marketing; how to attract the customer to your website. The lecture was very informative and included lots of different things. It was also bit long and hard to follow due to the amount of the information. Anyways, I enjoyed the lecture a lot, but think that this should have been more in the starting end of the course to be most efficient and useful in our projects.

The first part of inbound marketing act is setting up an SEO for your site. She explained to us how SEO works; google searches throughout the websites and which one response fastest is displayed highest. By response, It means how much there are keywords, how many other places has to link to that page. That difference is called offsite and onsite SEO. Onsite counts all the meta descriptions and headings etc. and offsite tracks how many other sites refer to that site.

She also showed us the difference between paid and organic traffic, where the SEO falls into the organic traffic and all the adds are the paid ones. (duh) All the links, shares, and SEO etc. anything that you do to make it easier to people to find your page is organic traffic. The easiest way to do is to share your blog in your social medias like facebook, Instagram, and twitter, have the link in your bio, so when people visit your profile they find the link to your blog. Also sharing your posts makes people come over to your page. There are over 100 million people who have a chance to visit your page, so start sharing it.

And when you get a visitor, make sure that they enjoy your page, that it looks nice and that you post quality content. Because If you have been successful to attract your customers to this point, you don’t want to lose it by a crappy website when you just got them to go there. This is the first part of the inbound marketing, the customer attraction and that should be the main focus on inbound marketing. Then how do you get strangest into visitors? By collecting data, she told, and making buyer personas out of that data, and then marketing to that target group.

Next, she spoke about two types of advertising on the internet. There is different kind of adds depending do you want to make a sale or branding. SEO and the SERP advertising is used when you want to make a sale, but google advertising is most likely used when you want to grow your brand, and do branding. The link grades are not that good, but the customer can still google you later after seen the add if it is good enough to gain attention and hits its target group. She showed us how to use google AdWords to create campaigns. Google AdWords works simply way; when the user makes a search in the same field, google shows your add and you only pay for the clicks you get. I won’t go into details how AdWords works since it is complex to use and actually available only for business so you can’t try it just for funsies and there is a ton of different tutorial on the internet to show you how to use it step by step when you actually need to do it.

We also had a lecture from Vesa Robertson, who I actually know before hand. He told us how to gain followers on twitter and how to use Crowdfire to do that.

He had many good points in his speech like to tweet regularly and to retweet actively relevant and interesting content, using hashtags and just being active. He also made a point out to make lists of hashtags and people whose content is most relevant and focus on those. He also made points that I don’t agree on.

First of all; I want to implement, that if you cannot say that you have 15000 followers when that is in a matter of fact scattered in five different accounts. Then the individual accounts have their own follower numbers.

Second, following 1000 people a day and unfollowing those who don’t follow you back is horrible twitter strategy for business. This might work on small scales, but it is giving out everything else but the professional look of your twitter account and if you follow near 10 000 people or any number that is higher that the follower number you currently have, people assume that you are a scam.

And overall, if someone follows you just because you follow them, they don’t care what you post. The engagement, the most important thing in social media IMO over the follower count is not there. You can clearly see this on his company’s Twitter when they have almost 9000 (no pun intended) followers but in every tweet has minimum engagement. Less that 10 likes and retweets. People don’t engage because they don’t care! Vesa also said to tweet often and they time their tweets in night times when the USA is awake, which I think is pretty smart. But if your content is not quality, it creates no value to the follower and then you get ghost followers that do nothing.

The only way I see that tactic is efficient is when you are following similar pages’ followers and actually have a content that interests them. There are other ways to that you can gain twitter following, like commenting and engaging with other users, you know, like using twitter to its original purpose, and by retweeting, liking and using hashtags. Here is a link that I have once linked in this post.

Other good tips

On Wednesday we had a team day like usual in Microsoft Flux, which is a co-working space in Helsinki City center. WE finished our presentation and the report is also almost ready! I and my teammate Silver were supposed to give the presentation, but unfortunately, I had a migraine that morning. I have a migraine with aura, so I am lucky that I know before hand when I am getting an attack. It usually starts with a small fussy ball in my eye area and then evolves into a half circle. I was just done my makeup when I noticed it so I was a bit pissed about it. This weekend has been just stretching and relaxing and trying to get out of this migraine cycle. Which would probably be easier if I when to bed early…

maanantai 20. maaliskuuta 2017

Influencing is the future

This week has been about influencers, how to become one and how to work with one. We had a visit to marketing agency TBWA, and two lectures from Ilkka Kurkela and Riikka from communication agency Drum. All of them told us something about influencer marketing.

The “normal” marketing, the outbound marketing is still popular but in the growing amounts, it is getting ignored more and more. This week it made very clear to us that the old ways are not the way to go in 2017. People don’t trust advertising that is done the old way as much as use to do. Quality over quantity is how you market and target people these days.

I was looking forward to the TBWA visit since it only 10 min walk away from my place instead of the normal 45 mins that I use to travel in school days. I really love Helsinki city center and even more the south Helsinki where I live so it very refreshing and definitely more inspiring to have a school day in Helsinki instead of dark and stale class room.

So What does marketing agency do these days? Definitely, no tv adds, they said. Two of the TBWA’s company employees gave us an hour presentation about the work they do and what is currently the state of the marketing industry. TBWA is the most internationally awarded marketing agency in Finland and they have over 100 employees. They do marketing in an example for Nissan, VR, Tieto, Fortum and Neste, which the last they had prepared a show case for us.

They showed us a couple videos which they made with Prince Ea, an youtuber, activist, and an influencer. Neste, when they came to TBWA, suggested using a famous actor like Penelope Cruz for the add, but the TBWA had a different idea. Prince Ea, is really a good choice for this campaign since he has a really efficient way to speak. His speak has a sense of drama but is still very addictive and inspiring to listen to. After researching him further, I realized that I have seen his videos before, like one below. This particular video when viral and has reached millions of people. (I could rant about the subject of the video for ages, but I choose not to now. But I do agree on every bit of what he is saying)

With this campaign Neste hit the global markets and they did it by content creating and trying to go viral. They set standards for greener and better future of any kind from fuels to education and produce lots of interesting content about it. They write a blog and produce videos about different subjects. By doing this marketing, which is recognizably inbound marketing, they make their way into the people’s knowledge. Filled with beautiful video and photography about nature with the effective voice from Prince Ea, they have created successful and impressive pieces.

In my opinion, this is inbound marketing in its fullest potential. What TBWA taught us was that marketing in TV and other sorts of places like that is old fashioned, and will not carry you very far anymore. It is not about advertising, everything is about services these days. The worlds biggest market place owns no product, biggest taxi company owns no car and biggest accommodation company owns no apartments.
Also, marketing has changed. People don’t view the adds the same way they use to, or even as long that they use to. This is partially the information overloads fault.  20 years ago, the internet was not a big thing yet and people only saw advertising in magazines, TV or printed out in the street view. All of those still exists, but people shut their eyes from them. Or how many tv adds can you remember that you have seen this past week? Versus how many blogposts or pictures posted by influencers do you remember? And the most important, not to only remember but which did bring more value to you? In inbound marketing, it is important to create quality content that is still relevant and current. I spoke about inbound marketing last week.

Another interesting project they had done was for Helsinki’s police force, and for completely free. The purpose of the campaign was to lower the threshold to report and intervene with domestic violence. They did this just before Christmas hoping it would have a decreasing effect on increasing domestic violence around that time.

On Thursday we continued on the same subject and had Riikka from communication company called Drum to come to speak to us about influencer marketing. I found this lecture very interesting but was a tiny bit disappointed in her examples of influencers these days. She used examples like lifestyle or interior design bloggers, aged about 35+. Which for me, was funny, since most of your glass room is between ages 20-25. She did realize this herself when she asked us to raise your hand if we were a certain age, but made still no examples of more influencer people like Youtube celebrities or Instagram famous people in Finland, that tend to get the attention of the young and young-minded. Your young might be now the 20% of the population, but they are 100% of your future and if influencers are the way to market to them, you can presume a huge growth in this business. Right now is the best time to do influencer marketing, since is is popular among the audience, but not too many marketers proceed to do it yet. Influencer marketing is a good option, for example, new brands and products.

Riikka mentioned four great reasons why influencer marketing should be used;

1. It goes straight from influencer to audience

When an influencer posts a sponsored photo for example in Instagram, it goes straight to the X amount of followers they have. If you pay for add in Instagram, yes, it might as well reach same amount of people, but not most of those people are nearly as interested in the add than they would be in the sponsored post.

2. It gets noticed

Same as above, the target group is easier to select when using influencer marketing. As Riikka stated, not every who reads interior magazine is going to even thing buying your product, but the amount is significantly higher when influencer makes an add or sponsored post in their interior blog.

3. It feels trustworthy

People trust celebrities and they trust other people over brands. People tend to buy what is recommended to them by someone they know, or don’t know. A good example of this is something that I caught myself from doing yesterday. I was in the store to buy something easy to eat. I am a very bad cook and even lazier when it comes to doing the dishes. The meaning of that I was intending to buy a pizza from the freezer, instead of making food by myself, because that would require me to actually clean my cooking pan… Anyway, I was standing there wondering which of the freezer pizzas where the best one, I don’t usually eat those so I had no clue what was good and what is not, when a woman, about my age, goes by me, grabs a pizza from the freezer, and walks away. I ended up buying the same pizza because I thought that if she likes it, I might as well. (it was awful)

4. Presence without setting up an own account

Having and updating a social media account can be very time consuming for a brand, so by influencer marketing you are using the platform for marketing without actually doing the work by yourself. And for starting brands and their social media accounts influencer marketing in the same platform is very effective way to gain followers in the first place.

Forbes article about influencer marketing that I found very interesting.

On the same day, we had also a lecture from former teacher and creator of the current course, Ilkka Kurkela. His lecture didn’t really bring anything new to my knowledge but it was pleasant to listen to. He spoke about growth hacking, and I do know what that means, just don’t expect me to answer to that after 4 hours sleep the night before (which ended up me to have a migraine later that day), and had to say that I was not the sharpest on that hour. I fight to urge to fall asleep in the lectures because I tend to speak when I sleep.

I was really disappointed when I heard that Ilkka is no longer teaching this course, because I had heard so good thing about him. He did briefly go over some social media tools, which I would have hoped we would have had more lectures about. So far we have had personal branding -, video- or inspirational lectures. I can think so many other things that would be beneficial for this course like how to build a good LinkedIn page, social media for companies, marketing in social media, and how about a lecture about what makes a good website (not just grates) and a wild idea that I had, why we are not required to comment on each others posts? A short introduction to feedback giving could be also useful before that but I do read other peoples blogs, and I am sure than others do mine. So let’s say, that If you leave a comment on my blog, I will leave comment on yours. We do get feedback from the coaches, but that is only one opinion. I think leaving and reading comments could actually improve this blogging experience greatly. And it would make us better at giving feedback and that is skill to have in the workplace that they don't teach in schools, right?

maanantai 13. maaliskuuta 2017

I am too tired to title this.

Hello there, its blog time again. And this might be my longest blog yet, so stick with me, buddies.
We started our Monday morning in the usual way, a lecture in Otaniemi. This time the guest lecturer was Aida Hubanic, a mentor, and a motivator.

The breakup of Yugoslavia occurred as a result of a series of political upheavals and conflicts during the early 1990s. After a period of political crisis in the 1980s, constituent republics of the Socialist Federal Republic of Yugoslavia split apart, but the unsolved issues caused bitter inter-ethnic Yugoslav wars. The wars primarily affected Bosnia and Croatia… Bosnia and Herzegovina declared independence on 3 March 1992 and received international recognition the following month on April 6, 1992. On the same date, the Serbs responded by declaring the independence of the Republika Srpska and laying siege to Sarajevo which marked the start of the Bosnian War

The siege of Sarajevo lasted all the way to early 1996. During that time 11 500 citizens were killed and 50 000 injured. One of them being Aida’s brother. To know more about her story I read the Apu article she mentioned from couple years back.

She and her family came to Finland to get the medical healthcare the siblings needed. They originally planned to stay only couple years but never moved back to Sarajevo.

There are currently wars going on in our world, and I think someone us forget about that, what is really like. I went for a walk yesterday because it was so sunny and warm, and when I came back to central Helsinki, I saw the “Rajat kiinni”- protest. It almost ruined my day and makes me so sick that some people can be so close-minded and straight on racist.

Aida told us how she came up with her story and her identity in a kitchen table. She had experienced more than rest of us by that age but turned those experiences to her resources. While thinking out her own story, she developed her method of mentoring, a tool, the 3E puzzle. Explore, expand, execute.
Explore different parts of your life, expand those parts and dreams to goals, and then execute those plans. This leads her to stabilize her own company and start giving inspirational speaks and motive people.

The week rolled on, we gathered to work on the SSM project in Microsoft Flux. we had quite productive day and good pizza too! On Thursday I participated in the E-commerce fair in Messukeskus. I registered as an AD from LaureaES as I usually do, so I got the ticket really easily. I optimized my time and listened to three speeches in a row since I was also helping out on LaureaES’s Pitch& Beer - event that evening. Luckily for me, those three were also the most interesting ones.
I got much out of the talks, not only for me and my personal interest, but also I learned a lot of information which will be valuable in our SSM project.

Keinot maksimoida verkkokauppasi asiakasmäärä By Maiju Fernelius, director of mail & direct marketing services in Posti Oy.

I founded this speak to be very useful for our SSM project. But out of the 30 minutes she spoke, she spoke only 5 minutes about web shops and how to maximize the customer flow. The focus on her speech was on how effective direct marketing really is. And that was the main way to “maximize the customer flow” which I think was very one-sided view of the subject. And since she even works for a Posti, the mail company, I don’t think that she should talk about web shops, since she can only bring one opinion to the table.

They make a study about how people actually remember advertising spontaneously. They studied which companies advertising do Finns remember to hear or seen in a past week. They didn’t tell name any companies or products, so the study would reliable as possible. In the results they got, the shops were more remembered and 25 out of 30 were either shops like Prisma, H&M or web shops like Zalando and

Their research also showed that the direct unaddressed marketing via mail was the most remembered ( 55% ) following the email newsletter second (50%) and printed newspaper third 44%. Internet was the seventh and only 31% of people remembered advertising from the internet, 24% from social media.
The direct marketing is seen as the most pleasant way of marketing, whereas online advertising can be annoying and most of the ad blocker users are Diginatives like myself.

The UKs Royal Mail made a similar study lasting 18 months called The private life of mail. Key results by her opinion where that direct marketing is really the most effective one. It has many places in your home and if not thrown away immediately, it can travel inside of the house for months. Also Canadas post made a similar study were they stated that customer process and remember best the message and the marketer of direct add and that those adds are both, processed quicker and actually make the customer act on it.

She told about case example of website Dick Johnson, who sells mans cosmetics and hygiene products. The results were great; right after they advertised in Postinen (that orange annoying leaflet you get every week) their websites visitors doubled. They also included a promo code in the add and said that they got orders with that code even a month after the release of the add. She also stated couple main points of good add; a Good deal, interesting for the customer aka found the right target group, and visually pleasing.

But the website stuff?

She pointed three main things

1. Plan well the content of your add and your target group
2. Choose channels which support your goals
3. Track the results and repeat. The campaign usually works best In many channels.

The next speech I listened was about creating a great customer experience by using high-quality content by Daniel Lambert-Kryss from InRiver. I was super interested in this speech since I have talked about the importance of quality content before. But I was disappointed, because he spoke very fast, so it was actually pretty hard for me to keep track of all what he said while making notes. This speech was not as interesting than the two other since he didn’t really talk about the topic. His point of bit off and mostly he talked about micro-moments how it is not about products or services anymore it is about moments. People don’t buy the stuff, they buy the moment. In this time of internet, 90% of people purchase across screens and for 82% mobile is a shopping assistant.

"Micro-moments have fragmented the customer journey" - Google

His lecture was a bit confusing in my point of view, - and my notes too, but what I got out of his lecture that to archive a quality content and user-friendly content you need to build up a story. Every product tells a story, everything is a product and it is about how you tell it if it is quality or not if it is interesting or not. And nowadays it's more about user experience than product experience. I am not sure what he meant by product experience, his lecture was clearly targeted for someone deeper in a marketing scene than I am...

He also talked about The customer challenge, when a company has 5 – 10 different channels where they meet the customer and where they have to represent themselves.

10 rules of inbound marketing

This was the by far most inspiring lecture I have listened in this spring. I actually made 5(!) pages of notes. It was by Jarkko Kurvinen, author or B2B markkinoinnin & myynnin pelikirja (Guidebook to B2B marketing & Sales)

1. Understand your customer

Anymore there isn’t only news, where you get the information around the world. Social media is the place where you read about what is going on in the world and this leaves the original medias, newspapers, and tv-channels in crisis. Original medias to battle for their existence. Every one of us carries a media tool in their pocket and everyone can become a media. We as starting to live a new dark age when there is so much information available but not a way telling if it is true or not. And the battle of clicks and that way income is getting more and more ridiculous, with even the big newspapers to write click bait headlines to gain attention. Existence is measured by likes and clicks these days. And when everything is happening now, and all the time 24/7/365 the old medias cannot compete.

The everything right now – attitude has lead the companies and selling as a concept in a crisis. There is a problem when a company serves the customer in the company’s terms, not in customers terms. Customers want to be served when it is optimal for them and the way they what. Meaning that the buying has become a self-service. As millennials and generation after us grow older the amount of population who wants to be served online changes. So the big movement that companies have to make is from company centric to customer centric. This does not only apply to online companies and services but it's also happening in the traditional stores. People go to those stores which serve them when the customer wants to be served. For example, I am from a small city called Varkaus, in northern Savonia. In there, most of the “actual” coffee shops close at 5 pm. Still, I see the only coffee place that is open until 8 or 9 pm full of people after 5 pm. The most tragicomic are that most of these coffee shop owners then complain that they don’t make enough money on the daytime… Well, I wonder why. The most of the potential customers are in working age, meaning that they are working in the hours that the coffee shops are open.

What inbound marketing have to do with being the customer centric and available? Inbound marketing was first introduced by Seth Godin in his book in the 90s. Inbound marketing basically means that the content that company produces changes from annoying marketing (Finnish: tyrkytyksestä) to a provider of value. And inbound marketing is basically providing certain aspects to the customer to find, building up a brand and reputation. This means social media, SEO, PR, earned media etc. It’s the content, a hook, something that attracts the customer in the playfield. But the downloaded PDF doesn’t still mean that they are ready to buy anything. There is a difference between marketing-ready and buying-ready customer. What you need to do is to deepen the relationship by offering relevant content.

In companies, there is usually a deep hole between marketing and sales, and it should not be that way, Jarkko states. Their biggest problem is the communication, and the word “lead” which is a key part of both of they process, might mean totally different for other. Marketing catches the potential customer, turns them to customers by providing interesting content and then forwards them to sales when they are ready to buy.
He also talked about buyer personas and how they affect customer’s choices. The biggest difference between B2B and B2C buyer personas is the difference in decision making. In B2B there might be multiple processes and people. In B2B, inbound marketing should involve customer’s problems, hotspots that gain attention; the trends and other viral things but still make it personal and differentiate the content for the customer. IN B2C it is important to find out the motives and the hidden motives. Meaning that customers have different needs, they can be compelling, planned or woken, which the last is the most important for the marketer. The most decisions are made by emotions as we all know by now, but it is about how to get to customer chance their needs. By making the buyer personas, companies can actually talk to customers as they were unique by grouping them. And when a company knows the buyer process it is easier to personally affect the customers and help them.

2. Help, don’t push

Kurvinen used a great example of the Finnish marketing guru Jari Parantainen, who decided that he is not going to make any phone calls to customers, the customers are going to call him. He has a blog, called, Pölli tästä where he writes about producing, and has made himself a source of value. He speaks about customer’s problems, not his. Customers don’t give a crap about someone else’s problems. What they are interested are their own problems. So provide a content that is intriguing for the customer and as said above Inbound marketing means that the content that company provides.

3. Lead with customer centricity aka bring value with every meeting

 Cold calling is dead. The goal is to leave the customer with an image that the company is easy to find in different contexts with a interesting and useful content. This in done by providing useful, customer centric content. Company blogs are the most used way of doing this. But there is different parts of the customer journey and the company should be available to offer something for every part of the journey to prevent the customer fallout. And this works like a funnel, where the most content provided on the beginning of the customer journey. That materials purpose is to wake the needs of the potential customers.

4. Leave the jargon.

  If you don’t the topic very good, you may hide it in the jargon talk, which to the customer, signals that this company has to be avoided when they don’t understand the jargon. According to Kurvinen; jargon talk is what is same for the unsure people and people who are full of themselves. So talk in customer’s language and about topics that interest them. The customers follow the one who says it the most interesting and easy to understand way. The content can make all the sorts of way. He used a company called Houston Inc. as an example since they even make their own series of videos about life inside the company. The content doesn’t have to be blog, it can be also infographics, videos, podcast, anyway something audio-visual since this that is the most common and easiest way to actually consume information.

 5. Build a brand

“sä olet yhtä hyvä kun sun viimesin teko” - Jarkko Kurvinen

You are as good as your latest action. And your competitor in only in next browser tab. The customers don’t differentiate you from your competitors. You have to know the basics; communication trough to how to make yourself to stand out, but there is more than that. Your brand is equal to your user experience and if you have succeeded, you know it because then your customers are your best marketing force. They recommend you and you should use those. Show, don’t tell. Nobody is interested in what you say you can do, but in what you have shown that you can do. The better you can plan and execute the value bringing customer interactions, the stronger is your brand going to be.

6. Become a media

 For a example he used their own project Toinen Mielipide. were they created a fuss and big thing in three weeks just by promoting it on social media. By this they wanted to become a priory source of information for their customers. To become a filter for the information that is out there and just refine the best pieces for your customers. You can take a new aspect fro customer stories, bring out your persona, fill it with the emotion and share the best tips and ticks for customer; don’t just do it for the image. If you want to stand out from the crowd, make thing that interests your followers, build interesting stories and the most important; help your customers to succeed.

Unfortunately, he had to rush through the end of his presentation because the time limit they had on the fair so he didn’t have time to explain the rest four rules.

7. Play with emotion
8. Challenge the customer
9. Lead the money process aka smash up the marketing and sales
10. Use personal brands

 The webinar about these rules can be listened here.  I unfortunately, didn’t have the time to actually listen to that this week. If the blog seemed a bit chaotic, I recommend watching that webinar, since there is lots of information on this blog that will be easier to understand if you have some knowledge what I am talking about.

Here, I salute you if you made it to the end because of even I and now too tired to read it all over again. These blogs are quite time-consuming, I started around 6 pm. Oopsie.   Luckily, we have a company visit tomorrow, located in the same street than my apartment so I can sleep the usual 45 min that I would be traveling to school. zzz

maanantai 6. maaliskuuta 2017

The law week

Last week has gone by very fast.
On Monday we had the first law lecture of this spring, the different legal systems all around the world. I don’t see any point to write about those since it has nothing to with the actual digital business course. Honestly I thought that we would learn more about legal things considering digital business and marketing in social media. As far as I see it there was only one task related to social media, for one group to do the presentation about advertising in blogs and finding about legal stuff you have to have in your web shop jurisdictions, cancelation forms and such. Useful, yes, but I think there could have been so much more, like about social media, which is one of the main points of this course.

There are no laws considering social media and our law system don’t know the word Social Media because as a subject it is still so new. In all actions discarding social media law wise we apply the overall rules about marketing and rules by Finnish law and each social media sites terms and conditions. Usually the terms and conditions are actually stricter than the Finnish law. But in Finnish law there is lots of different thing to consider online like consumer Protection Act, the law Unfair Business Practices, the personal data law, the electronic communications privacy law, copyright law, trademark law, the Employment Contracts law and criminal law. Most cases the the law about marketing against good taste is applied, for example something that if content online is racist, discriminatory or if it does approve content or act that is danger to the health.

Other big thing to consider is the adds, and they also need to be recognisable and and that is the biggest challenge in social media. Sponsoring content has been around more and more when platforms like Youtube rise. In Finnish law if you create content were you directly recommend the audience to buy the product or service you are talking about its an add. Also sponsored content must be visible and you can see this for example in Facebook or Instagram, when they put adds on your newsfeed, and Its might otherwise to mixed up with the content made by the people you follow.

Did you know by the way that like and share competitions are actually forbidden by Facebooks rules? Using personal timelines is not allowed and also you cannot make them like your page to participate. I haven’t seen like & share – competitions recently when more and more people actually know that is not actually allowed. But still I see it sometimes, for example from small companies and other places where there is not anyone professional to actually do the marketing.

About copyrights I have already written about, so link to that post here. But Just a short re-cap: everything that is in internet in made by somebody and if that someone has not given up their rights to the picture or other content, it is under their copyright. So the wrong way to credit pictures is anything that is not direct link. Source; internet, or google, is not legit and means that you did actually steal the picture. This is important because if we will grow up to be professionals in marketing, this is something we need to know, or we can get to trouble because of it. When you work for a company, you don’t represent only yourself online but also the company you work for. If you get caught for stealing pictures from online, how do you thing that will affect your working life?

 But also considering personal branding, the person is protected against possible employers as by the about law about privacy in working life. Anything that your possible employer finds about you online that you have not provided to them, cannot affect their decision to hire you or not.
Also Its good to thing what you put online, because it can always be put in other contexts and made to way it makes you look bad. Take for a example what happened to Youtuber by alias Pewdiepie. He posts videos everyday, and I wonder how many hours had to the journalist from Wall Street Journal had to watch his videos to find enough jokes and them smash them together to make it look bad. This is not even the worst part of the journalist actions; they when to straight to Disney and other partners that he had, before they event publish the story of asked him for a comment. Very not cool. But the moral story of this is that anything that you put on internet can be put in the different contexts, can be altered to look bad, and it happens even to the most influential ones. In my option WSJ made the story to get clicks and then money, because Pewdiepies name brings in lots of clicks.

But anyway I thing we have pretty good law system here in Finland, as we have the Civil law system, we can trust law back as up. And the what I learned on Monday that you have to be careful when you make contracts with companies from other countries, because then everything that you don’t include in the contract is not binding and they can screw you up. But the civil law system is still not perfect, I think there is many things that need to fixed like longer sentences for rapist and murderers.

 Other things considering, I had wonderful end for my week, when I went to judge Nuori Yrittäjyys – semifinals in shopping centre Kaari.

Nuori Yrittäjyys is a program for student were they can found a “practice” company and build up a business for a year. Totally byrocracy and tax free (up to 10 000€). I was part of this program in 2014 where me and my team mates actually won the semi-finals in Northen Savonia and gained a spot in the finals In Kajaani with 60 other NY-companies, so it was really interesting to see the fair as a alumni of the same program. It was also huge learning experience for me back then, and I was very excided when the opportunity opened up for me to actually judge the same competition that I was once part of.

Of course I was there behalf of LaureaES as a board member and bring in my knowledge about the startup culture to the judge table. it was wonderful to see so many inspired and talented young minds. There were so many good ideas and working business that got their place in the finals is in Kamppi 19th to 20th of April, I recommend you to visit. This year is also the Suomi 100 – year so this year there is even more companies than there has previously been.

The sources I used to write this blospost;