maanantai 27. helmikuuta 2017

Plan, write, edit, repeat.

Okey, lets start again.
The program crashed and I lost all what I had written.

So, on Monday we had a guest lecture from Digipeople. Digipeople is add agency and they make mostly videos and infographics. Pekka Tuominen, was there to tell more about video making, marketing and infographics. He showed us a Ted Talk by Simon Sinek. Basically talk was about how people make decisions and how some ways to market are better than others. Subject that we had already covered couple weeks back when Anna told us how people make decisions. According to Simon Sinek it is coded deep in our DNA that we make decisions on the emotion side of your brain and then justify them on the logic side of our brain. So first why, then how and only then what.

“People don’t buy what you do, they buy why you do it.”


Pekka talked us through how video production works and how the planning is the key. So nothing new for me here, I wrote post about video making couple weeks back, you can check it here. Assignment we got after the lecture was to make a synopsis and then mood board for commercial. We didn’t have any guidelines or subjects which slowed down our teams’ process quite a bit. It is easier to make ideas when you have subject nor than when you can do anything. Anyways our team came up with a brilliant idea in my opinion. It was about the rumoured launch of “new” Nokia 3310 model which is assumed to happen soon. And which actually launched today.

I have actually heard about Digipeople before, because I have their E-book about how to create better infographics. I like making Infographics, even thought there is not many I have done “officially”. It is working with the data and making it easier to see. Downside to making them is that it takes lots of time, like Pekka said, usually two working days depending the amount of data and how much you have already made elements you can use. Of cource you can use pre made templates and that sort of stuff but anyway here are a 10 tools to make infographics with.

On Thursday we had the lovely Ronja Salmi as a lecturer. Her lecture didn’t have anything to do with digital marketing but she was very inspiring. She is an entrepreneur and a professional hostess. Her story was inspiring to me for many reasons; first to be that she didn’t have any education after high school, but still se has succeeded in life and had published three books. Three books! I have been always thought that by working hard you will accomplish great things. The secret of her which she shared was to work hard and not to wait around for inspiration. And by just writing and writing and pushing herself towards the goal and the deadline of her next book.

I am not sure if I agree or disagree with not waiting around for inspiration part. I mostly agree because things have deadlines and needs to be done and you can find an inspiration once you working. And of course, more you write easier it becomes to you.

But I also Disagree because, most of the creative work is artistic. It cannot be forced out because he quality is not the same without the inspiration. The you just do the work, driven by other goals than the joy of the work itself. Simon Sinek also talks about this in the video above. As a graphic designer I can do this work easily without inspiration, I just do. But I know before hand what I need to do and then I do it. I know what I need to include to the poster and I include all of them. But that’s it. There is no passion in that art work then. There is no inspiration. Same comes to writing. When I talk about the things that I am passionate about, I can write very quickly and lots, but if I just have to write, the quality of the writing doesn’t stay the same.

And still I agree with Ronja, with her other point about writing. Planning. Plan, then write and when you are done writing, edit. If you follow this guideline, I am sure the writing can be done without inspiration, but the planning is the part I would not do with out it.

 The plan, write, edit strategy is the one I realised I use too. When I was required to write lots of essays, I developed this one pattern about how I write and nowadays I apply that into these blogposts. With essays, I started by writing down everything I know about the subject and then organising them and then writing them out. With the blogposts I also first write random things down about what I want to write about, then maybe search more information and then just write for a 25 mins and stop, take a break.

Like right after my current 25 mins is over, I am going to open the ice cream I just bought other day. I have found that when I am sick and in fever there is really only two thing I can eat. Rye bread (without any toppings) and ice cream. Don’t know if I am the only one and just weird. Probably, tho.

 After the break there comes the editing. I go over the text, correct the typos, which I don’t usually do right away because that disturbs my thought flow. There was a long time since I have written a blog or anything that involves long texts so this blog writing has been very freshening for me.

 Why 25 mins? I once heard that it it the optimised focus time for one subject and keeps the brain from distracting itself. Okey, ice cream time now.

Ronja Salmi also talked us about braveness as her main point. She told us how she used to struggle with socialising and other stuff but then developed a method how to be a brave and get the job done.

Power hour, she called it. One hour is only 4% of your day. If you focus your energy in that one our and be brave.

 Being brave doesn’t mean that you are not afraid. Being brave means that you were afraid but did it anyways. Basically you decide before hand which hour you are going to be brave or productive and that lets you stress less when you already know that hour is actually a short time and you can focus all the energy to that one hour. And you don’t feel the pressure of handling the whole thing when you are satisfied when you completed your goal.

I personally find this theory interesting, since I am more introverted person and I am only extroverted when I feel safe and self-confident and with people I trust. I am not shy or antisocial, I just have a super low tolerance for bullshit and fake people. Networking and other that kind of stuff in especially hard for me, because if I am not feeling it, - if I am not feeling social, I seriously don’t give a damn about other people or what they think.

 The power hour method also applies to working life, I am definitely going to use it to be more productive, since as a freelancer I work from home and some times find that pretty un-motivating and cannot get into the the workflow.

 After Ronja’s lecture our coaches had a workshop for us. We had task to explore ourselves and write down your dreams, mentors, values and what you give to other and how you develop your mind, body and spirit and your skills. I do have multiple dreams in life, and very many goals to this year. Mostly work related, like learning more and more about marketing, finding out things about graphic design that I didn’t already know and that sort of stuff. Basically what I did, was to write down as many as possible of these dreams and goals, then choose 5-6 most important ones and track every week what I have done to archive my goals. Has worked so far, as the goals are there every week and nowadays they already affect my decisions. Take a stars instead of a elevator, read a article about marketing rather than spend 30 min on Instagram.

For everybody out there, I just want to leave this here.

When you write a dream down, it becomes a goal. When you write down the steps to it, it becomes a plan.

maanantai 20. helmikuuta 2017

All what I have learnt

As I was absent from last week, I have no idea what was discussed during the week. Due to that this blog might come out as bit short. Since Facebook live videos were very bad in terms of audio and video quality, I decided that I will find out about the subjects by myself. As I was not present in school, here is all that I learnt this week.

I founded out that my bathroom is the greatest place in my apartment to eardrop to my neighbour’s fights.

Personal Branding. This seems to be very popular topic in this course, so I expect us to be professionals for end of it. Don’t get me wrong, I love learning about it.

So what is personal branding? It is marketing yourself, and promoting what you can do. Everything you do in your social media accounts is you branding yourself. Everything you do is representing your brand. Everything you post in social media shapes your brand. It is what you give out, what other think about you. Making a personal brand is easier than ever and everyone has a tool to make it in their pocket.

What kind of a brand do I have? I was not there Monday, when others had a practise where they told each other what they think they represent, so I have no clue, what my classmates think of me. Not like I care what other people think of me, I have sorted that problem years ago, but I am still curious to know. What of my aspects would people I see every week point out? What do they think I could develop myself at?

What is my online brand look like? I am very subtle what comes to the social media accounts, I don’t post every day. I use to be very active on Instagram, but now days I just don’t have enough time to post as often and still keep up the image quality. As I am very visual person, I tend to favor quality over quantity. I am also very minimalistic person, which you can see from example this blogs visual outcome. The website version, not mobile. That looks like crap always in blogspot.

Right now, I don’t have any need for branding myself very high, yet. I have already more work than day has hours. But I am developing my brand for future in social media and it will grow with me. When ever I switch jobs, or start a business, or write a blogpost I want to share, I already have the platform to share it. But currently I use social media for fun and connecting, not to promote myself in anyway or to grow my “audience”. But I have read about that and I am interested in the subject, and maybe my next summer project will be developing my social media and growing number of my followers. Just for fun, and to learn how its done. To execute my hypotesis about how it works.

There was couple tips that how to make your social media branding better that I want to include here; Be clear about the image you intend to project.What is that you want to give out? What do you have to offer to others? When you figure that out, stick with it. It might evolve but the basic subject stays the same, other wise it is confusing to the audience. I do not yet know what I have to offer. I am still learning, not a expert of a some subject.

To maximise the engaging, post regularly and in all platforms. There is social media account mashups and calendars which keep you organised if needed. Show your personal side, be approachable. Why would anybody want to follow someone who doesn’t seem real? It is different of course the strategies might vary if you have 30 followers or 300k followers, but the punchline is the same; listen to your audience, engage with them. Gary Vee’s yesterdays vlog just happens to fall in the same subject.

Here is the articles I read about personal branding in top of the slideshows presented last week. 

I learnt that my current pan is too heavy to actually flip the pancakes by throwing. Use to be very good at that. And no matter how hard I try they wont come out as round ones. And that I am out of strawberry jam. Bollocks.

I also learnt that NYX's HD finishing powder is not good for baking your, -or someone else's face in this case. That shit reflects like crazy! 0/5, would not recommend.

No one has ever died form giving a presentation.
So why so many people are afraid of it?
Breathe and relax. They are people just like you.

And try not to speak too fast. If I have a bad day, I will get very anxious if I have to speak publicly. But I also know that I can do it if I know what I am talking about. So two things to point out; Practise, know what you speak about, so even that if you freeze, it is easy to continue as you know to subject. And try to relax. If you are nervous, it transmits to your audience and make them feel that your presentation is not worth of their attention.

I think the next videos are pretty self-explanatory.

And last but not least, my pitch, one liner about me
I bring beauty to this world one design at the time.

maanantai 13. helmikuuta 2017

TedTalks and Copyrights

I spent this evening by watching TED talks. With a rising fever, I have really not done anything productive today. Still my blog writing constantly disrupted by a random dance party.

Here is a track that has been stuck in my head since HelsinkiEC Meeting's after party on Wednesday.

We, LaureaES and Helsinki Think Company, organized with other Helsinki area Entrepreneurship Societies a meeting for all stakeholders in startup scene in Maria 0-1. It was a huge success and we were sold out and had over hundred participants and 250 + interests in our Facebook event in three weeks. What we did for marketing was pretty simple. We created a fuss. We made our event a big thing. That is all. I think that a hype about something is the best form of inbound marketing, which was this week's topic.

School wise, last week was quick and not as productive as the last. This was because our group had done our mandatory work before hand. In our lectures we learnt that Inbound marketing consists all that you can find on internet about the subject. The customer comes to you; you just need to be there for them. Social media, websites, blogs and SEO. I already covered social media visibility in my last blogpost, which was selected to be a blog of the week, a huge thanks for that!
I am really fond of the concept of inbound marketing, and will be watching for example the Hotspot’s employee’s lecture again sometime. Have to say that the Thursdays lecture was bit hard to follow, even that I am pretty fluent in English.

All rights reserved By Heidi Lehtonen
All rights reserved By Heidi Lehtonen

On Monday we had a guest lecturer Anu Nousiainen, who gave as an interesting lecture about service design. It was very detailed and informative. She spoke about how we are driven by our emotions and how to harness that power to make services to feel more valuable for the customer and to wake up their emotional responses. There was a one thing in her lecture that I would like to talk about.

I am all about details, I know. If you follow me on snapchat (@sswwiiful) , you might already know what I am about to say.

I did not know was I supposed to laugh or cry. I think this subject will be discussed in the law week of this course but it is very important problem.

First of all,
Image Source: internet 

Oh Really?!
I would not have figured that!
More specific label could have only been; Image source: Camera.

Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution….. Copyright is a form of intellectual property, applicable to certain forms of creative work.

 Nobody knows the amount of photographs that there are on the internet. Put still every picture has an owner, a maker, a photographed. In most cases, that maker did put their picture on the internet to other to enjoy, but probably did not intended it to end up in a slideshow in a Finnish auditorium.

You are not allowed to share the picture without a permission. Not ever. Even that the image is already on the internet, is the asking permission from the artist always mandatory when you publish the picture in other context.

The only case you don’t have to credit, is when the photographer has given a permission to use to photo in so called Creative Commons- licenses.

Why the big fuss?
I am a photographer, and as I have made my living out of it in the past, why would I want to people to use my photos as free? And without giving me a credit from my job? If you were a baker, would it be nice to people take a bread from you without paying, just because it was on the table?

I once had to email an organization for miss use of my photograph, that they had put on their website. I had posted the picture in a Facebook page, that I then managed, but since my time of volunteering was over, I deleted admin rights from myself. Since they took over the Facebook page, they had found a picture there. They did not use my name and used the website in their marketing, so I was pretty pissed about that case. I emailed them, and they removed the picture with an apology. If I wanted, I could have also send them a bill from use of my photo, but I am not that evil since they did not know any better.

You don’t need to credit the maker if you share it to your friend for example on WhatsApp, but if they use it on their blog, if they publish it anywhere, they should have asked the maker if they can use the photo and also give credit. Taking pictures from internet is not the prober way to do things.

As you see I am pretty strict when it comes to this, and the photos I use on my blog now, are eather my own, I have asked a permission to use the photo or they are labelled as Creative commons CC0 Which means I can copy, modify, distribute, and use the images, even for commercial purposes, all without asking for permission or giving credits to the artist. To the extent possible under law, the unloaders have waived their copyright and related or neighbouring rights to these Images and Videos. For example Pixabay has pictures under this license. There is also other kind of CC- licenses which I mentioned above. Pictures under this license you can find from example in Flickr.

If you wonder how to credit a picture the "right" way, check the first picture of the post. Note that it is under All Rights Recerved, put I do have a permission to use her picture in my blog.

maanantai 6. helmikuuta 2017

The most productive week this far

It has been very productive week for me. After three nights of less that 5 hours of sleep each night, on Monday, we got our big project. I was already super excited and little bit hyper not only by lack of sleep, but also because I spent last weekend in Mikkeli, annual Ice Breaker Event for board members of Entrepreneur societies. Was by the way, the first time ever I went to avanto (the hole in the ice) lost my talviturkki (there is not really word for this in English) that I had been growing since summer 2013.

Anyways, on Monday we could choose from two websites from one company either aka Suomen Suoramainonta Oy or Lisä which is site to recruit mostly young people to work for SSM as a paperboys and girls. Our group was fast and we decided to do our work for SSM. So the big project in this course involves five parts.

1. Company analysis
2. Customer survey /analysis and Creating specific buyer personas
3. Competition analysis
4. Digital marketing strategy
5. New webpage design and content

As I understood, the final product here is for us to plan and make a new webpage for Lisä or I have to give some negative feedback now about the assignment; making a working website is not suitable task for us.

I did ask from Pasi Latva, the marketing manager of Suomen Suoramainonta OY, after the lecture that what was the purpose for the website; was it to use it to guide their website to be better and possible changes then done by professional, or were they planning to use the website right away.
The answer was unfortunately the last one, but I think I made him to understand that they are not going to get quality website from us because first of all; we study business, not information technology.
And second of all; Myself included I think there is only couple people on our class how know how to code. Or build a website.

Building a website is not easy, specially for people who have not had any education for the task. We can of course tell them what to improve in their website and why, but not build one by ourselves. Or is Laurea going to offer us a lecture about how to build a website? Because last time I studied web design it took a full month from us beginners to build a functioning website. And still we cannot have all the features that they use now on their website, like the chat or search option.

Even that I think that the task is not very suitable for us, I will probably enjoy designing it. That’s why I am super excited for this project though, since it is one of my strong fields and I have chance to use my design skills while developing myself.

What then makes a good website?

 Design is not just what it looks like and feels like, design is how it works. -Steve Jobs 

Effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use). There are some things to keep in mind when designing or improving a website design.


While the look and feel of your website is important, most visitors aren't coming to your site to evaluate how good the design is. Instead, they're coming to your site to complete some action, or to find some specific piece of information. Adding unnesserary things and design only makes it confusing and hard to use. So for prespective of design and usability here is some guidelines;

Don’t use too many colours. I would say that maximum 3, plus black and white. Out of those 3 colour, one to be the main colour. Also think about what kind of colour is easier to the eye to look. Let me demonstrate; which one of these yellows you thing is more user-friendly and more relaxed to eye to watch?

The one on right, right?

In general typefaces are important part of your website. Sans Serif fonts such as Arial and Verdana are easier to read online. Sans Serif fonts are modern looking fonts without decorative finishes. The ideal font size for reading easily online is 16px and you should use a maximum of 3 typefaces (if you use bolded version of the normal font, it counts as one) in a maximum of 3 different point sizes to keep your design simple and easy to watch. Also think that what kinda image do you want to give out about your company? As I hope, all of you know, Comic Sans gives childish look and so on. Bad font choices may make people to dislike your website.

After you have kept in mind the colours and typefaces, next thing to focus is visual hierarchy, which states where the eye lands on the site. Where it should land? Emphasise those features and pieces of information, for example using colour that straws the attention behind them.

Don’t make user to think. Everything should be as easy as possible to use and access.

Don’t upload too big pictures. Even if you use a program that scales the pictures down in your website design, pictures online should always be fixed to they terminated pixel size. If the optimal weight for picture is 900px, like for example in my blog, the pictures should already be 900px wide when you upload it. It also frustrates the user to wait to pictures to load.

Exsample of good visual hierarchy; the eye goes to where Spotify wants it to go.

Keep the structure of your primary navigation simple and include navigation in the footer of your site, preferably near the top. The labels and location of your navigation should remain the same on each and every page of your site. Don’t use too many sub categories. More than three is usually too much.
Here is a good article about this:

The overall look and feel of your site should be consistent across all of your site's pages. This means backgrounds, color schemes, typefaces and even tone of your writing. The consistency of these have a positive impact on usability and user experience. (UX) I don’t say that every page should look the same, the opposite, different purpose pages (example: main page vs. information page) should have a different layout. By using those layouts consistently, you will make it easier for visitors to understand what type of information they are likely to find on a given page.

There is already more people surfing the internet by mobile phone than using a computer So make sure that your website works in mobile also. Other wise it gives very bad impression about your website, and excludes a big part of your possible audience.

Here is good overall examples about design overall.

Thursday we had lecture from Petteri Avilia. I had never heard about him before, but was truly amazed by his story and I was so inspired after the lecture, that I actually watched it again yesterday. (btw, coaches, next time live streaming; mute your phones notifications) There were very many good points in his lecture and I think the most important thing was about self branding and being true to yourself and others, even thought he talked very good about self development and being humble also.

Self-development was a subject that interests me personally most. He had very good points and made me think a lot about how I develop myself and what is the outcome expression that I give to people. Am I good to be around? Without going into too much details that I am not comfortable sharing, - there was long time I though that I was not. School bullying left deep scarfs but it made me stronger and left me with huge passion to develop myself. I do have multiple list of things I want to learn about. Writing and digital marketing, few to mention.

 Developing yourself is constant learning everyday. 

His main point was in digital marketing and social media behavior. Besides your networks it is very good way to improve your brand. And be honest, because nobody trusts a brand that gives a false image. There is multiple ways how to improve your social media and later on that Thursday we had a mini task from Etelä-Espoon Pallo (later Espa), which is a small football team in Espoo. This task was about improving Espa’s supporter card sales and their social media. This partially was to prepare us for the big project since one of the 5 tasks is to come up with a new social media strategy for SSM.

In all social media I personally believe to the expression; quality over quantity. These days when there so much stuff published everyday and new trends are made every week it is very hard to stand out from the crowd. But quality is how you stand out, if you want to stand out. We went over few basic things how to improve your social media and brand in our presentation. (which was bit too long and detailed, uupsie)

If social media is used as a tool to market your company, product or service, the visibility is the key. When you have more visibility, you will gain more followers and from those followers you find new customers and so on. Basically visibility is that possible followers find you very easily and without searching. There is couple key factors how to gain more visibility;

Feature and to be featured. If you want to gain more audience, be featured and tagged to photo of someone else’s account. There might be overlap in the follower group but the probability is that you will gain more followers.

In Instagram and twitter use hashtags. Again, this is how your possible followers find you. To optimize your hashtag use, use tags that are popular and relative to the subject. You can use your own hashtags, but make sure those are not the only ones. If you only use hashtags that you know and use, nobody is going to find you by those hashtags, because they don’t search them. And that ruins the whole point of a hashtag, which is the make it easier to find your post.
 There is multiple sites that let you copy paste already made hashtag list ( )

In all social media quality is the main factor. People don’t want to follow blurry Instagram pictures, or tweets with lots of typos or Facebook post without content. Here is some links to articles about how to improve your own social media and brand.

50 ways to increase your twitter followers
50 ways to increase your instagram followers

Btw, I added my social medias to the side bars, feel free to follow :)
Overall, I really enjoyed last week and all the lectures and tasks. It made me excited for more and increase my hopes for this course a lot.

Peace out.