Seth Godin is an American author, entrepreneur, marketer, and public speaker. My first touch to his speeches was in the live stream that we organized last fall for Nordic Business Forum 2016. He also writes a blog which you can find from here; http://sethgodin.typepad.com/
He is a writer and he believes that if you want to publish a book you have to write every day, so he writes something into his blog every day. He has been in the industry for over 20 years and he is really a guru when it comes to marketing.
On his speech about how to get ideas to spread he tells on the example of sliced bread, and it's up comings in its early days. Even that all we eat nowadays in sliced bread, no one bought it then. He also showcases some examples in that worked, but why they worked? Because someone figured out how to make customers feel like they need the product. Otherwise, your product is no good. Customers need to feel that they need your product and that is how you succeed. And customers these days just don't care, they have much more choices and less time to make a pick of the product. The obvious thing to do is just to ignore. Here he pulls out his famous purple cow example; if you see a cow while driving, you are just going to ignore it. But if the cow was purple, you would notice it. For a while, before it comes ordinary. This phenomenon can be seen in everything from marketing to news media. Everything remarkable is worth of attention.
There is much what he covers in this short speech but much of it is relevant to your course. Godin really dives deep to a basic idea of marketing and how it is something done wrong. The basic idea of marketing in to get your ideas to spread, and that is what he is saying. Don't do average mass marketing to average people, who are most likely to ignore you when consuming massive amounts of marketing in a daily basis. The key to spreading ideas to market to the target group, to the early adapters, because others will follow. Because those who love it will talk like crazy about it. and when people talk highly about your product, it is free marketing. For those first adapters, your new product is remarkable with a less effort than for average people. If one would market to the average people, it would not create same kinda hype that it would when marketing is targeted to fast adapters, those who seek out the best and newest things in their industry.
Being remarkable and focusing on those you want them to focus on. but you don't have to be super remarkable, you don't have to be the best. But very good is not good enough. Very good is averige. What you really have to do is figure out what people want and give it to them.
His speech really sums up everything we have learned, to buyer personas to creative marketing. I highly recommend watching couple of his speeches.
Näytetään tekstit, joissa on tunniste COMPENSATORY. Näytä kaikki tekstit
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tiistai 18. huhtikuuta 2017
Tips & tricks to blogspot
I have really enjoyed this required blogging this spring. I made my first blog in 2008 when I was in 13. I wrote a blog on & off for three years from 2011 until I stopped from lack of free time. It was a shame since I was really surprised that I enjoy blogging as much as I do as part of this course.
I still invested lots of time on my blogs visual look and learned many tips and tricks during that time. Here is some that I have implemented or previously used on my blog.
How to get the picture as wide as a text?
First of all, you have to find out how wide your text part of your blog is. This is found under the Theme- section. Click Edit, and select the Adjust with. There you can see what is the width of your whole blog and the column section. With little math, you are left with the width of your text area. My blogs texts area is 1000 px wide but I edit my pictures to be 900px so it sits nicely together.
There are multiple free softwares on the internet to size down your pictures, so you don't need Photoshop for that. Why I recommend this; well take a look and say which one of these previews look better;
There are as many banners that there are blogs.
What comes to your banner, that is for you to decide; I recommend your banner to be as wide as you blog is. In my case, my banner is bit smaller since the default size is 60 px smaller than the width of my blog. Again, you don't need photoshop to create your banner, use Canva instead. If you already have a picture you want to use, you can smaller it to the desired size using free online tools. Note that good banner should not be too high. Take into consideration what your blog looks like when you first land on it.
While uploading your banner from "ulkoasu" part of the settings, select "Otsikon ja kuvauksen tilalla" ( instead of headline & insert") to hide the headline of your blog.
If you want your banner to be smaller, but centered; here is a trick;
#header-inner img {margin: 0 auto;}
The above is CSS- code that can be used to change your blog's appearance when normal tools can't. That particular code is for centering the banner.
You can add CSS- codes while editing your theme. Click more settings and scroll down to CSS and paste your code to there. Click apply (käytä blogissa) after this to save the settings.
Removing the picture boxes
Blogspot has one little thing that annoys me when it comes to pictures. While back when I was updating a photography blog, it really struck out. The borders around the pictures. Code for that;
.post-body img, .post-body .tr-caption-container, .ss, .Profile img, .Image img,
.BlogList .item-thumbnail img {
padding: none !important;
border: none !important;
background: none !important;
-moz-box-shadow: 0px 0px 0px transparent !important;
-webkit-box-shadow: 0px 0px 0px transparent !important;
box-shadow: 0px 0px 0px transparent !important;
}
Don't leave anything out.
Side banner links
You can add more gadgets from the "ulkoasu" - menu. Click "add a gadget" and select "picture". You can find free social media icons for example here.
Then fill in the information you want, don't forget the link you want the picture to take you. Make sure the click "Make picture thisandthis wide" to avoid the following situation;
Other code magic
With little code magic, you can also choose any color ever for your highlight color, from not only those you can choose in a text editor, for example, the pink I use is #e1bcac. When writing your text, highlight the text you want to change color, and then change it any color. Then go to HTML side of the editor and find the text chapter you just highlighted. Find the part that says; color: #ea9999, or any other number in this case. If you changed it to red it would be #FF0000 and so on. Change this color number to whatever number you want, in my case, it is the #e1bcac so it matches to my other visual elements on the site.
If you want to find your own color to use, here is a useful link.
If you want your sidebars pictures to appear without a headline, for example, if you want them to be just pictures add <!> in the "headline" part when editing the gadget box. Also If you want to line your text to multiple lines in the sidebars use a <b /> in between the lines. <b/ > is equal to pressing enter in your HTML code.
I have also hidden my navigation bar, which is also a CSS code you can add while editing your theme;
#navbar-iframe{opacity:0.0;filter:alpha(Opacity=0)}
#navbar-iframe:hover{opacity:1.0;filter:alpha(Opacity=100, FinishedOpacity=100)}
Also a good tip, you want to be able to edit your text in HTML - mode in text editor and are writing your text somewhere else than blogspots text editor. If you paste your texts from there straight to the normal text editor, your text on the HTML side will look very confusing, since you will paste also all the preset design your text have with the text. Meaning fonts, sizes etc. So If you have selected a font you want to use in your blog, it will not show. Cure to this is to paste text straight to the HTML side.
Centering your post headline and date happens also in CSS editor with this little piece of code;
.post-title {
text-align:center;
}
For the headline and this for the date;
.date-header {
text-align:center;
}
There are multiple ways to edit the appearance of your blog. There is no right way, there is only your way. Go and be creative with your blog.
sunnuntai 29. tammikuuta 2017
Important stuff about internships
I apologize for the language in this blogpost.
I have to say that I am still bit pissed.
On Thursday we had a guest “lecturer” from AFS. The purpose of this speak was only to recruit someone to work for them. At first I was interested in the position, since I am looking for summer job. But after I heard that there was no supervisor or marketing manager in the whole place and job was no-paid, I got very mad.
Let me explain.
So AFS realised that they needed somebody to do their marketing, since there was no-one and “hired” an un-paid student intern. And now they are looking for SECOND marketing intern in a ROW. Why did you not hire the poor girl who was working for you? Then man said that the intern they are looking for should be interdependent not only because there is no one to guide you but also because they expect you to teach everything to the next intern.
The.
Next.
Intern.
Are you f*cking kidding me?
So they don’t have any intentions to actually hire somebody to do the job they obviously need someone to do? This is what pisses me off the most. The conscious decision to miss use interns, their work effort and trying to sell it to students as a “great opportunity to learn”. It can be great opportunity to learn, I do not deny that.
But if someone who has no experience in marketing field should not ever work unsupervised and independently. That is not the purpose of Internship! It is not an internship is there is no one to guide you!
The internships are meant to be paid if the work you do is same effort as paid employees would be. If the intern is the only one and have responsibility on one whole part on running something (this case: marketing), it should never be un-paid.
If the internship is un-paid, it is getting to know work field and the subject, and cannot include hard, independent work tasks. And if it does, it means that your employer is using you and your work effort for they benefit.
On other hand, someone who has already experience and is able to work independently should never go for an un-paid job! And not even once if it already clear that they are not going to hire you after the internship.
”Korkeakouluharjoittelusta pitää saada vähintään työssäoloehdon täyttävää palkkaa ainakin silloin, kun opiskelija tekee jo kertyneellä osaamisella työnantajalle tuottavaa työtä.”Vuonna 2017 työssäoloehdon täyttävä palkka kokoaikatyöstä on 1 187 euroa. Jos teet työharjoittelun alalla, jolla noudatetaan työehtosopimusta, palkkasi määräytyy työehtosopimuksen mukaan."
Lähde: https://www.akavanerityisalat.fi/jasenyys/opiskelija_jasenena/tyoharjoittelut/palkaton_vai_palkallinen_tyoharjoittelu
Freely translated;
University student has to be paid salary at when the student makes the with the expertise they already have productive work for the employer.
In 2017 the recommend salary is 1 187 euros. If you do an internship in the field, which comply with the collective agreement, they pay depends on the collective agreement.
It is greats that students and unemployed people have change to get to know the work field, search for their calling and get a paid job after you perform great as an intern. The unpaid internship is legit only in few cases, for example in health care. In those cases, the terms are negotiated between the employer and the university. Then the stage of the internship is more like getting to know to work. (Suomeksi; työhön tutustumista)
Nowadays there is more and more internship available and companies even promote unpaid internships. The problem is that some (I don’t want to say most, but I am afraid that that is the truth) employers use the system on their benefit and year after year hire a new intern after another and they have NO intensions to hire a paid employer. Most of the interns are already over 18 years old and have work experience, who after short induction can do the work fully independent.
On a bigger scale problem is that when employer, -company or city, miss uses the internships, they save money on personnel expenses, and that disturbs the competition aka forces other employers to also miss use the free and cheap work force.
Unemployment is already a problem in Finland and employers like AFS, do not make the situation any better. It is quite opposite, when employer miss uses the system, it only adds work in the black markets and miss use of tax paid supports.
In unpaid internship, there is not an employment relationship. Therefore, the intern drops outside the labour legislation and the safety of possible collective agreement. Also there might not be any insurance for the intern, if the university has not taken care of the insurance the student. The problem is also; that unpaid internship does not give right to earnings-related daily allowance.
So, please, my fellow classmates, check twice when you go work as an intern.
Here is some links, if you want to read more about the subject.
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